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NielsenIQ

Transforming Fragmented Data 
into Reliable Insights

From error-prone manual processes to automated pipelines: Nielsen uses Mammoth to cut processing time by 80%, standardize 90% of outputs, and deliver insights with 95% accuracy.
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Data Volume Handling

80%

Faster processing
Scalable pipelines for large datasets
Consistency

90%

Standardized outputs
Cross-country reporting alignment
Automation

65%

Faster manual steps
From data prep to delivery

About

Company size

Large-sized

Headquarters

United States

Industry

Market Research & Consulting

Use Cases

Report Automation, Data Standardization, Workflow Optimization

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The Company

About Nielsen

As a global authority in audience measurement and media analytics, Nielsen empowers clients to understand what people watch, listen to, and buy. With operations in more than 100 countries, the company blends data science and technology to deliver precise, actionable insights for decision-makers across industries.

Nielsen continues to invest in automation to accelerate delivery, reduce operational load, and maintain its leadership in data quality.

The Challenge

Streamlining Data Harmonization Processes
Nielsen faced challenges in harmonizing data from multiple sources, including internal databases and third-party providers. The manual processes involved were time-consuming and prone to errors, leading to delays in report generation and insights delivery. There was a need for an automated solution to streamline data harmonization and improve efficiency.

Solution

Powering Fast and Consistent Reporting
With Mammoth, Nielsen was able to:
  • Automate the harmonisation of data from various sources
  • Standardise data formats for consistent reporting
  • Reduce manual intervention in data processing tasks
  • Enhance the speed and accuracy of report generation

Outcome

Turning Process Gains into Business Value
  • Reduced data processing time by 80%
  • Achieved 90% reduction in manual data processing efforts
  • Improved report accuracy by 95%
  • Enabled faster and more reliable insights delivery

The Mammoth Advantage

Why Mammoth?
  • Efficiency: Automated data processes reduced manual workload
  • Accuracy: Improved data quality and report reliability
  • Scalability: Adaptable solutions accommodated diverse data sources
  • Autonomy: Enabled analysts to build and own workflows

“Mammoth's platform has significantly enhanced our data processing capabilities, delivering efficiency and accuracy across our operations.”

— Data Operations Lead, Nielsen

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