Streamlining Report Automation at Kantar North America
Kantar use Mammoth to cut data prep by 60%, standardize 85% of outputs, and deliver insights 75% faster.
Data Preparation
60%
Less manual work
Automated harmonization of sources
Standardization
85%
Unified reports
Powered by reusable workflows
Speed to Insight
75%
Faster analysis
From ingestion to delivery
About
Company size
Large-sized
Headquarters
United States
Industry
Marketing & Media Agencies
Use Cases
Report Automation, Data Standardization, Workflow Optimization
The Company
About Kantar
Operating across industries, Kantar North America is a premier market research and consulting firm known for delivering data-driven insights and actionable recommendations. Focused on quality and innovation, Kantar continuously evolves its methodologies by integrating advanced technologies to improve research delivery and client satisfaction.
The Challenge
Enhancing Efficiency in Report Generation
Kantar faced challenges in producing standardized reports efficiently. The manual process of creating highly templated reports was time-consuming and prone to inconsistencies, impacting the speed and reliability of insights delivery to clients. There was a need for an automated solution to streamline report generation and ensure consistency across all outputs.
Solution
Implementing Automated Reporting Workflows
With Mammoth, Kantar North America was able to:
- Deploy automated scripts to scrape competitor product data across multiple sources
- Standardize and consolidate disparate datasets into a unified format
- Generate interactive dashboards for real-time competitor analysis
- Enable non-technical analysts to manage and update data pipelines without coding
Outcome
Achieving Operational Efficiency
- Saved 17,000 hours annually through automation
- Achieved 100% consistency in report formatting
- Enhanced efficiency in delivering client insights
- Implemented a scalable solution adopted across various teams
The Mammoth Advantage
Why Mammoth?
- Efficiency: Automated reporting processes reduced manual workload
- Consistency: Ensured uniformity across all client deliverables
- Scalability: Adaptable solutions accommodated diverse data sources
- Empowerment: Teams gained autonomy with self-service tools
“Mammoth's platform has significantly enhanced our reporting processes, delivering consistency and efficiency across our operations.”
— Director of Data Design, Kantar North America
