Streamlining Report Automation
at Kantar North America
From manual reporting bottlenecks to automated workflows: Kantar uses Mammoth cut data prep by 60%, standardize 85% of outputs, and deliver insights 75% faster.
Operating across industries, Kantar North America is a premier market research and consulting firm known for delivering data-driven insights and actionable recommendations. Focused on quality and innovation, Kantar continuously evolves its methodologies by integrating advanced technologies to improve research delivery and client satisfaction.
The Challenge
Enhancing Efficiency in Report Generation
Kantar faced challenges in producing standardized reports efficiently. The manual process of creating highly templated reports was time-consuming and prone to inconsistencies, impacting the speed and reliability of insights delivery to clients. There was a need for an automated solution to streamline report generation and ensure consistency across all outputs.
Solution
Implementing Automated Reporting Workflows
With Mammoth, Kantar North America was able to:
Deploy automated scripts to scrape competitor product data across multiple sources
Standardize and consolidate disparate datasets into a unified format
Generate interactive dashboards for real-time competitor analysis
Enable non-technical analysts to manage and update data pipelines without coding
Outcome
Achieving Operational Efficiency
Saved 17,000 hours annually through automation
Achieved 100% consistency in report formatting
Enhanced efficiency in delivering client insights
Implemented a scalable solution adopted across various teams
