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Kantar

Streamlining Report Automation at Kantar North America

Kantar use Mammoth to cut data prep by 60%, standardize 85% of outputs, and deliver insights 75% faster.

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Data Preparation

60%

Less manual work
Automated harmonization of sources
Standardization

85%

Unified reports
Powered by reusable workflows
Speed to Insight

75%

Faster analysis
From ingestion to delivery

About

Company size

Large-sized

Headquarters

United States

Industry

Marketing & Media Agencies

Use Cases

Report Automation, Data Standardization, Workflow Optimization

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The Company

About Kantar
Operating across industries, Kantar North America is a premier market research and consulting firm known for delivering data-driven insights and actionable recommendations. Focused on quality and innovation, Kantar continuously evolves its methodologies by integrating advanced technologies to improve research delivery and client satisfaction.

The Challenge

Enhancing Efficiency in Report Generation

Kantar faced challenges in producing standardized reports efficiently. The manual process of creating highly templated reports was time-consuming and prone to inconsistencies, impacting the speed and reliability of insights delivery to clients. There was a need for an automated solution to streamline report generation and ensure consistency across all outputs.

Solution

Implementing Automated Reporting Workflows
With Mammoth, Kantar North America was able to:
  • Deploy automated scripts to scrape competitor product data across multiple sources
  • Standardize and consolidate disparate datasets into a unified format
  • Generate interactive dashboards for real-time competitor analysis
  • Enable non-technical analysts to manage and update data pipelines without coding

Outcome

Achieving Operational Efficiency
  • Saved 17,000 hours annually through automation
  • Achieved 100% consistency in report formatting
  • Enhanced efficiency in delivering client insights
  • Implemented a scalable solution adopted across various teams

The Mammoth Advantage

Why Mammoth?
  • Efficiency: Automated reporting processes reduced manual workload
  • Consistency: Ensured uniformity across all client deliverables
  • Scalability: Adaptable solutions accommodated diverse data sources
  • Empowerment: Teams gained autonomy with self-service tools

“Mammoth's platform has significantly enhanced our reporting processes, delivering consistency and efficiency across our operations.”

— Director of Data Design, Kantar North America

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