Case Studies

Bat

Automating Competitor Analysis in the Vaping Market with Mammoth

From scattered competitor intel to automated insights: BAT used Mammoth to cut reporting delays by 58%, save 62% in analysis time, and empower teams with self-serve market intelligence.

Operational Efficiency

58%

Reporting delays

Streamlined across global teams

Time Savings

62%

Validated views

Driven by pipeline automation

User Adoption

70%

Team-driven analytics

Empowered with self-serve tools

About

Company size

Large-sized

Headquarters

United Kingdom

Industry

Consumer Goods

Use Cases

Competitor Analysis Automation, Market Intelligence, Data Standardization

The Company

About BAT

British American Tobacco (BAT) is a leading global consumer goods company, known for its diverse portfolio of tobacco and nicotine products. Operating in over 180 markets, BAT is committed to delivering innovative products and driving transformation in the industry through digital initiatives.

The Challenge

Streamlining Competitor Analysis in a Dynamic Market

BAT faced challenges in monitoring the rapidly evolving vaping market, with competitor information scattered across various platforms. The manual process of collecting and analyzing data was time-consuming, error-prone, and lacked scalability. There was a need for an automated solution to provide real-time insights and enhance decision-making.

Solution

Implementing Automated Competitor Intelligence

With Mammoth, BAT was able to:

Deploy automated scripts to scrape competitor product data across multiple sources
Standardize and consolidate disparate datasets into a unified format
Generate interactive dashboards for real-time competitor analysis
Generate interactive dashboards for real-time competitor analysis

Outcome

Achieving Operational Efficiency

The Mammoth Advantage

Why Mammoth?

Efficiency: Automated data processes reduced manual workload
Scalability: Adaptable solutions accommodated diverse data sources
Empowerment: Researchers gained autonomy with self-service tools
Visibility: Enhanced transparency across research data management

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Resources